Cracked Bell celebrates everything that is Philly. Initially a brand built specifically for die-hard sports fans, evolved over time to explore and interpret all facets of Philadelphia culture into fun (and sometimes darkly humorous) merchandise.
This comprehensive rebrand, completed at Cold Cuts LLC (Cracked Bell’s parent company), includes primary and secondary logomarks, a custom typeface created for the logotype and marketing materials, spot illustrations, style guide, front end e-commerce, live event setup, as well as a multitude of packaging and branded collateral.
• Visual Identity • Illustration • Apparel Design • Typography • Style Guide • Front End E-Commerce • Packaging / Label Design